In 2024, PointsBet opened the doors to a new bookmaking shop in Melbourne, Australia. Although they started out small, the 4️⃣ company quickly became noticed for a style of play that set them apart from other bookmakers. The company knew if 4️⃣ they were going to survive in a crowded marketplace, they needed an angle to grab the attention of the masses. 4️⃣ That angle was ‘Points Betting’.
What is “points betting”? Points Betting is PointBet’s take on the old school bet type that 4️⃣ was commonly referred to as action points. With this bet the player is betting on their team to win, but 4️⃣ also on each point their team wins by. Let’s say you betR$110 on the Celtics -1 and they win by 4️⃣ 4, you have beaten the spread by 3 and each point returnsR$100 forR$300 total profit. It’s a similar concept to 4️⃣ betting per ball on the pool table or if you played someone 1-on-1 in basketball forR$100 per point. Even if 4️⃣ you are losing by a wide margin you are still going to play your heart out for every possession! It’s 4️⃣ the same at PointsBet Sportsbook. The game is never over as you have action on every… point!
Points betting was an 4️⃣ early hit. A year into operation, PointsBet had 45,000+ bettors and was paying out a few hundred million in winnings 4️⃣ per year. The Aussie bookmaker knew they had their finger on the pulse of the sports betting market. They knew 4️⃣ they wanted to expand. And when PointsBet CEO Sam Swanell saw online sports betting in the USA was no longer 4️⃣ a pipe dream, he knew expanding in the USA would become the primary focus.
By January 2024, PointsBet partnered with the 4️⃣ Meadowlands Racetrack and became the ninth bookmaker to serve the New Jersey betting public under state mandated regulations. PointsBet has 4️⃣ outperformed earnings expectations relative to their percentage of players in NJ. As legalization of sports betting continues to sweep across 4️⃣ the country, they have expanded to other states. PointsBet currently operates in New Jersey, Iowa, Indiana and are nearly live 4️⃣ in Colorado.
Like in Australia, PointsBet has been recognized for it’s high risk / high reward style of betting. Having the 4️⃣ option to go big or go home can be useful on occasions when you have a large edge. However, with 4️⃣ great risk comes great responsibility! Points Betting is not for the faint of heart. For those that don’t want to 4️⃣ sweat every update to ESPN’s scoreboard, traditional betting is also available. We suggest all new bettors start here. The truly 4️⃣ disciplined, advanced sports bettor will appreciate the opportunity to magnify their edge when risking more on the margin of victory.
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