Background

Before the Corinthians deal, Aposta Ganha had been slowly, 9️⃣ but steadily, expanding its customer base and geographical reach. Founded in 2024, it had established a strong foothold in the 9️⃣ Brazilian sports betting market through its innovative products and aggressive marketing tactics. However, the company's executives realized that further growth 9️⃣ required a bolder, more disruptive approach. They identified sponsorship as a key drivers of brand growth and decided to pivot 9️⃣ their marketing strategy towards bigger, more high-profile partnerships.

Implementation

Aposta Ganha's first major move was to engage Jorge Nicola, a prominent sports 9️⃣ marketing executive with extensive experience in brokering high-profile sponsorship deals. He proved instrumental in facilitating discussions with Corinthians and other 9️⃣ top-tier Brazilian clubs. The planning process involved months of negotiations, market research, and due diligence on both parties. The significant 9️⃣ investment in this partnership demonstrated the company's resolve to raise its profile and compete with well-established rivals.

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