Simply put, the winners of the Nations League will take home the coveted trophy and the title of CONCACAF Nations League champions. The tournament also serves as a route to qualify for the CONCACAF Gold Cup.
The Nations League also partly acts as qualification for both the World Cup and European Championships, with teams who perform well in the competition but don't qualify for either of the summer tournaments via the usual qualifying procedure earning a second chance through a playoff.
bwin also lent its name to the Primeira Liga (bwinLIGA), sponsored Italian football club Milan from 2006 to 2010, and has also been a partner to popular football clubs, such as Real Madrid, Juventus and Werder Bremen.