The company provided services for its subsidiaries 🍌 such as marketing, finance, and administration, corporate communications, controlling, and IT services. All operational activities were managed by licensed subsidiaries. 🍌 It was listed on the Vienna Stock Exchange from March 2000 until the company's merger with PartyGaming plc in March 🍌 2011, forming Bwin.Party Digital Entertainment. That company was purchased by GVC Holdings in February 2024; GVC continues to use bwin 🍌 as a brand.

History [ edit ]

Beginning with 12 employees in its founding in 1997, bwin was formerly known as "betandwin" 🍌 until 2006. The company launched its first online gambling site in 1998, focusing on the growing sports betting market. One 🍌 of the most important developments in the company's history was the launch of its live betting product, developed in-house, allowing 🍌 players to place bets on sporting events while the actual event was taking place. The firm's initial public offering at 🍌 the Austrian Stock Exchange took place in March 2000.

Betandwin acquired Simon Bold (Gibraltar) in June 2001 and changed its name 🍌 to bwin International Ltd. This relocation to Gibraltar was done to keep up with the company's main competitors, who had 🍌 already moved to the British Overseas Territory.

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